Album Promotion in New Zealand – it’s all about the plan

Back in July 08 we presented a seminar focusing on music promotion in New Zealand this podcast is the second in a series of 3 recordings from the day and features Lauren Clough from Maiden New Zealand. Lauren spoke about Album promotion and really focused on the planning involved in a traditional album launch. “Over my 8 years at EMI I worked in sales plugged songs to radio and videos to TV was artist relations manager which basically means being the day-to-day contact for local & international touring bands publicist project manager and most recently as Label Manager for Capitol Records.  During my time there I worked as part of the team with 100’s of artist including international artists like Coldplay Norah Jones Lily Allen Ben Harper The Chemical Brothers Robbie Williams as well as local acts like Goldenhorse Blindspott Opshop Breaks Co-Op The Finns The Black Seeds Steriogram and many more. In March last year I set up Maiden New Zealand which is a music marketing & promotion company mainly working with independent artists to promote their music through radio & video play marketing publicity album releases & touring.  Artists I am currently working with include The Black Seeds Sola Rosa Iva Lamkum Cornerstone Roots Tahuna Breaks The Midnights Andy Lovegrove & Flip Grater.  I also do publicity for the occasional music festival the NZ Music Awards APRA Silver Scrolls and with the NZ Music Commission for NZ Music Month.” It was amazing to have Lauren come along and talk about just how important planning for an album launch is and really go in to detail on promoting your album release and basically how to get as many people to buy it as possible. Lauren outlined what kind of activities a promotion plan should contain including:
  • Planning objectives
  • Strategy
  • Target audience
  • Sales targets
  • Release details
  • Tools
  • Publicity
  • Long Lead press
  • Short lead press
  • Radio
  • TV
  • Web
  • Digital
  • Mobile
  • Other
  • Marketing/Advertising
  • Retail
  • Touring
  • Planning timeline
Promo Seminar LC (54)